Apr 26, 2015 Are you Ready to bring your next party to a whole new level? Then, go and download this week's Apple iTunes Store App of the week – djay 2 App –. Jul 25, 2013 Ready to rock your next party? Introducing djay 2 – the next generation of the world's best-selling DJ app and winner of the Apple Design Award has been redesigned from the ground up. 'Got a hidden scratch master inside of you? Djay will serve beginners and experts.' — The New York Times. Sep 28, 2015 How to DJ on Your iPad (& iPhone). Using Algoriddim's powerful djay 2 DJ app. From helping you to choose, organise and prepare your music (including using djay 2's Spotify integration). More ways to shop: Visit an Apple Store, call 1-800-MY-APPLE, or find a reseller.
Our journey so far
Since the beginning, Algoriddim's mission has been to make DJing accessible to everyone, anywhere, at any time. When we launched the first version of djay back in 2006, it was completely free as we wanted to remove any barriers whatsoever for casual music listeners to embrace the art of DJing. This had a profound impact on DJing for years to come.
As our user base grew and as users grew with our app, they started to need more advanced features. We listened to our users' feedback and took djay to retail in 2007 as a $50 purchase available through our online store and as a CD/boxed software in physical stores (djay was originally printed on CDs and sent across the globe... we've come a long way!). A considerable number of users of the free version updated right when we announced the $50 upgrade. We were blown away by the loyal support of these early adopters.
Those users helped bootstrap Algoriddim and it has allowed us to continuously improve and expand our app. We have stayed independent ever since, thanks to the millions of djay users around the world, who have contributed to the global phenomenon that djay is today.
Why have we made djay free with an optional subscription?
With smartphones and tablets being so ubiquitous now, we want to once again open up DJing to even more people than ever before. We decided to make djay a free download again. Moreover, in the same way that djay made mixing music accessible to the masses, we wanted to do the same for creating music… music production relies on access to an extensive library of content.
For a high quality and seamless experience we have licensed content from world-class artists and labels. Moving to in-app subscription gives us an easy way to add more packs, more sounds, more videos, in a way that ensures everyone has access to the same downloads, without further cost barrier. Customers pay monthly to access every official download as they're added.
No more paid upgrades
In the past, we would release one major update every two to three years, as a paid upgrade or new app. Since the App Store (the main distribution channel to purchase our apps) didn't provide a way to distinguish between new and existing customers there was no way we could reward existing users for their loyalty any more.
While we published constant smaller updates throughout the year, this long release cycle meant we would also have to hold back major features for the next major release, resulting in a sometimes long wait to include them. With the new subscription model, our team can now focus on making the existing version the best product with every innovation going directly into the product as soon as it's ready.
Over the years we have built eight different versions of djay and vjay on the iOS App Store alone, and we couldn't even offer cross-grade between the apps: customers had to buy the apps on both iPhone and iPad individually, and pay for add-ons such as effects separately. With this new release of djay, we wanted to simplify the process and unify the brand. With the free download, users that choose to subscribe only pay as long as they need to use the app, and don't have to worry about different features or versions of the app across all of their iOS devices.
Subscription provides ongoing value
The change to subscriptions allows us to offer a free trial before customers choose to spend money. In the past, the iOS apps were full price before even being able to try. And unlike the traditional model on desktop where you offer demo versions with stripped down functionality (thanks to the old shareware mindset of the 1990s), the free trial implemented as part of the subscription model on the App Store allows you to use the full experience for a full week. It's the ultimate try before you buy experience!
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